MARKETING & SALES
1. Designing the framework of your business. Defining your specific niche, theme, and vision.
2. Marketing in a way that is tailored specifically towards your ideal client, and learn how to “story sell”, and the model of building a “story brand”.
3. CRM overview for managing your clients, following up on leads, tracking statistics and making sales.
4. How to price your services.
5. Offer creation - Irresistible offer structure.
6. Having different tiers of products and how to funnel towards each product or service.
7. Full sales support, including two specific modules teaching you our diagnostic connection based sales model, along with a full-time sales coach who will actually help close calls for you initially to help you gain confidence, and framework within the sales process.
8. Content Strategy and Re-purposing systems.
9. Email marketing
10. Copywriting - including guest coaching copywriting expert.
1. Video Creation.
2. Facebook strategy – 3x3x3 growth model.
3. Learning how to engage with ideal clients through our FB 3x3x3 strategy.
4. Creating a content calendar, and how to create content which SELLS.
5. How to stand out on IG and work the algorithm, drive engagement, and build a strong, engaged following.
6. Facebook Strategy.
7. Instagram Growth Strategy
Systems and Business Structure
1. Outsourcing, and delegation.
2. Time management and useful tools for your business - phone call scheduling, signing documents, Instagram resources, program agreements, collecting payment, etc.
3. Systems: how to structure program delivery, automate tasks such as training program delivery, and payment systems, along with further automation including sales follow up sequencing.
4. CRM and Hubspot Training
Coaching Application - Nutrition and Training
3. Rigid thinking approaches and strategy to set your clients up for SUSTAINABLE SUCCESS.
4. Goal setting
5. Energy Balance and how to calculate starting macros.
6. How the Metabolism works.
7. When and How to make adjustments to the client’s macros
8. Diet breaks, Refeeds, Re-sensitizing to Insulin, Adherence and more
9. Diet Strategies: Keto, Intermittent fasting, micronutrients, § Reverse vs. Recovery dieting.
10. Top essential supplements and the best sources
11. Sodium, Water and Meal Timing
12. Eating out, alcohol, handling social situations
13. Training Overview & Programming
14. How to create a questionnaire that sets the tone and collects everything you
need from your client
15. How to assess volume and frequency of training
16. Hypertrophy VS Strength Progression
17. Workout building Apps, tools and resources.
Advanced Topics (to be given to students based on position in their business.)
1. Sales Funnels and Opt-In Training (click funnels)
2. Paid Advertising Modules
3. E-mail automation and segmenting (active campaigns)
4. Advanced E-Mail copywriting
5. Advanced sales strategy.
6. Team building:
a. Staffing, standard training procedures, contracts, and outsourcing.
7. Storytelling: Hero’s Journey
8. Accounting/ Finance/ Legal - Guest Expert Coach
9. Advanced Copywriting: Guest Expert Coach
10. Maximizing Profit Levers
11. Creating Webinars, and Video Sales Letters
What will I receive?
1. Access to your coaches, Erin, Jordan, Lauren, Lacy, and Hayden via email/ text, one on one phone calls and group coaching calls
2. A weekly group coaching call where we will teach each module LIVE in an open format to answer any of your questions.
3. 2x Weekly group call with further education and support (open office hours)
4. Facebook Lives throughout the week to support questions, and expand on weekly material.
5. Individual coaching calls as needed, per request of either coach or client.
6. Access to pre-recorded material, templates, educational resources, and unlimited support in the Facebook group.
7. Weekly FB lives – 2x per week for further deep dives into the current week's curriculum, and this is also where we can dive into your specific questions in a collaborative format. Lacy, Erin, Lauren, Jordan, and Hayden will all be providing lives throughout the week, at minimum 2x.
8. Homework assignments to hold you accountable and MAKE SURE that you’re putting into practice what you are being taught in order to ensure raving success within your business.
9. Guest presenters through the program from industry leaders.
10. Group accountability and support from a group of Online Coaches which allows you to cross-promote, learn and grow 10x faster than you would alone!